MySpace Cautiously Tests Audio Spots

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myspace, radio

Published Feb. 22, 2010 at 5:24 a.m.
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The site is testing in-stream audio ads through a partnership with online radio ad network TargetSpot, hoping not to alienate users ...

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Hard to See Improvements at MySpace as CEO Van Natta Exits

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myspace

Published Feb. 22, 2010 at 5:23 a.m.
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CEO's departure follows few decisive measures to reposition MySpace as an entertainment portal ...

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For Some Brands, Super Bowl Ads Yield Big Impact on Facebook and Twitter

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facebook, twitter

Published Feb. 22, 2010 at 4:54 a.m.
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HomeAway and E*Trade parlay expensive TV spots into "fans" and "followers." ...

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1-800-Flowers Plays 'Love Coach' With Facebook App

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facebook

Published Feb. 22, 2010 at 4:54 a.m.
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Valentine's Day app lets men solicit feedback on what they should do for that special someone ...

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Agencies Partner to Serve Hesitant Digital Pharma Marketers

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digital

Published Feb. 22, 2010 at 4:23 a.m.
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Digital agency Zemoga and pharma agency Palio have officially paired up in the hopes of better serving befuddled pharmaceutical marketers ...

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Bing Increased Share of U.S. Search Market in January

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search

Published Feb. 22, 2010 at 3:32 a.m.
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Microsoft's search engine was the big mover of the month, showing a 5 percent gain, according to Experian Hitwise ...

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Scottrade Tests New Yahoo Search Ad Unit

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search

Published Feb. 22, 2010 at 3:31 a.m.
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Yahoo is testing new search ad targeting and placements on its search site ...

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Facebook Dominates U.K. Mobile Internet Use

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facebook, social

Published Feb. 22, 2010 at 3:10 a.m.
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Social network accounts for 40 percent of page views from U.K. mobile devices ...

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Video: A Talk with Bloomberg '09 Digital Strategist

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digital, media, social

Published Feb. 22, 2010 at 2:32 a.m.
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View a Q&A with Jonah Seiger, lead digital strategist for Bloomberg's 2009 campaign at Social Media Week, an event sponsored by ClickZ and held in conjunction with Personal Democracy Forum ...

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Toyota Goes Digital to Communicate Recalls

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digital, media

Published Feb. 22, 2010 at 2:32 a.m.
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As Toyota tries to limit brand damage created by recent recalls through digital media like ads and video, the auto firm is also battling competitors taking advantage of the situation ...

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