Food chain leverages star's Twitter and Facebook fans to drive traffic to a virtual lunch event ...
Digital efforts help World Vision, Red Cross raise nearly $9 million in 48 hours ...
Google still stores users' IP addresses for up to nine months, while Yahoo anonymizes search and other data after three months ...
Retail search spend was up 17 percent year over year, but consumers clicked less and spent less after the click ...
Move signals MySpace's nearly complete shift from social to entertainment ...
Twitter and iPhone integrations support the MTV reality show's surging popularity ...
Campaigns:Case study: Direct mail, SMS lift reward program.Search:Google updates online ad patent.Troubleshooting tips from AdSense.Mobile Computing:Apple iPad set to trigger huge tablet ...
Republican Scott Brown's bootstrapped campaign has built grassroots support through online ads, social media, and video ...
Social media and mobile internet use among teens and young adults ...
The pros and cons of social media use at work ...