DM 162: Eric Picard on The Future of Local, Social and Mobile Commerce

Tagged with:

advertising, search, social

Published July 26, 2010 at 10:00 p.m.
798404-dm-162--eric-picard-on-the-future-of-local--social-and-mobile-commerce

Eric Picard is one of the industry's brainiacs - especially when considering the near future of online advertising.He has participated in numerous acquisition and partnership efforts, including several successful acquisitions of companies such as Massive, Screen Tonic, AdECN, aQuantive and the recent Yahoo Search & Advertising agreement.Listen as we talk on location at ad:tech SF as part of DishyMix's "Muckety Muck Insights" series ...

Read Article Read    Post Talkback Post Talkback

DM 156: Kurt Abrahamson on Ads as Social Experiences

Tagged with:

advertising, facebook's, rich, social, twitter's

Published June 14, 2010 at 10:00 p.m.
798403-dm-156--kurt-abrahamson-on-ads-as-social-experiences

Kurt Abrahamson is inventing "people powered advertising." The intersection of social graphs and online display ads is rich with opportunity. Find out how leadership brands are integrating Tweets, FB Page comments, Yelp reviews and Foursquare Check Ins into their advertising and how they're handling the negative sentiment aspect of dynamically-served social commentary.Suz and Kurt, long-time industry friends since his early days at Jupiter Networks catch up on his tenure at Google, the

Read Article Read    Post Talkback Post Talkback

Adworld Explores Final Frontier: Africa, 'Continent of Opportunity'

Tagged with:

advertising's

Published June 13, 2010 at 11:00 p.m.
798402-adworld-explores-final-frontier--africa---continent-of-opportunity

NEW YORK (AdAge.com) -- When WPP's Ogilvy & Mather struck a deal in late April with global communications group Scangroup Limited, it was a clear sign that the world's-largest holding company has officially set its sights on advertising's last frontier: Africa ...

Read Article Read    Post Talkback Post Talkback

The Global CMO Interview: Lorraine Twohill, Google

Tagged with:

advertising, search

Published June 13, 2010 at 11:00 p.m.
798401-the-global-cmo-interview--lorraine-twohill--google

NEW YORK (AdAge.com) -- Google is not known for its marketing; the product markets itself. But as Google attempts to translate its one mega-success -- search advertising -- into other lines of business, marketing is becoming a more important part of what the search giant is all about ...

Read Article Read    Post Talkback Post Talkback

Global Creatives Comment on Cannes

Tagged with:

advertising

Published June 13, 2010 at 11:00 p.m.
798400-global-creatives-comment-on-cannes

NEW YORK (Adage.com) -- Global creatives John Hegarty, Marcello Serpa, Tom Eslinger and Madhu Noorani talk about their Cannes Lions International Advertising Festival predictions, favorite work, biggest challenge -- and what they would like to see less of. If they're right, Nike, Burger King, Nokia, Pepsi and Vodafone will take home Lions ...

Read Article Read    Post Talkback Post Talkback

Pandora: iPad Will Be A Bigger Ad Platform for Us Than iPhone

Tagged with:

advertising

Published June 14, 2010 at 8:35 a.m.
798399-pandora--ipad-will-be-a-bigger-ad-platform-for-us-than-iphone

CHICAGO (AdAge.com) -- Mobile devices have been a boon for web music service Pandora, but with its big, portable screen, Apple's iPad gives it something the other platforms don't: more real estate for display advertising ...

Read Article Read    Post Talkback Post Talkback

Blog: Marketers to Spend $220 Million on Advertisements in Social Games This Year

Tagged with:

advertising, social

Published Aug. 10, 2010 at 11:01 p.m.

For most social games, the primary revenue stream has not been advertising. Instead, virtual goods are dominant. However, companies such as Zynga and Playdom are realizing that their games are [ ... ] ...

Read Article Read    Post Talkback Post Talkback

Marketing Data RoundUp: Green, coupled and fit consumers use more cellphone features

Tagged with:

advertising

Published Aug. 13, 2010 at 10:42 a.m.
798396-marketing-data-roundup--green--coupled-and-fit-consumers-use-more-cellphone-features

Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.If you ...

Read Article Read    Post Talkback Post Talkback

Advertising Industry Focusing Efforts on All the Wrong Places

Tagged with:

advertising

Published June 13, 2010 at 11:00 p.m.
798395-advertising-industry-focusing-efforts-on-all-the-wrong-places

The marketing industry should be looking neither toward Cannes nor Johannesburg. It should be looking toward Athens -- and Lisbon, Madrid, Brussels, Copenhagen, Budapest and even London. That is where its immediate and intermediate future is being written ...

Read Article Read    Post Talkback Post Talkback

CaT's Tips for Evolving Advertising in Digital Age

Tagged with:

advertising, digital

Published June 13, 2010 at 11:00 p.m.
798394-cat-s-tips-for-evolving-advertising-in-digital-age

NEW YORK (AdAge.com) -- The third Creativity and Technology conference last week at Pier 94 in New York served up awe-inspiring examples of data visualization, interactive architecture and augmented reality. But the display of tech wizardry and imagination also highlighted the work that still needs to be done to evolve advertising and marketing for the digital age ...

Read Article Read    Post Talkback Post Talkback


Featured Advertiser: