Just as more of us are turning to sites like Facebook and Twitter for the news of the day, we're also looking to social networks for guidance on what to buy. That's manna to marketing folks, who no doubt will be encouraged by findings released today by Gartner research firm ... "The majority of consumers rely to some extent on social networks to guide them in their purchase decisions," said the research firm, which surveyed nearly 4,000 consumers in the last quarter of 2009 ... The growing

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Search Agencies Gain Momentum in Display Ad Market

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buying, media, search

Published Aug. 4, 2010 at 4:05 a.m.

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clickz ... SEMs are buying more display media through data-driven platforms ...

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Omnicom Opts Against Building In-House DSP

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buying

Published June 14, 2010 at 3:47 p.m.

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While WPP develops audience-buying tools, Omnicom CFO says the marketing services firm will work with third-party vendors instead ...

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Is this noise inside my head bothering you?

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buying

Published June 1, 2010 at 4:27 a.m.

Not just my head, but your customer's head and yes ... yours. Everyone has multiple conversations and priorities going on, competing agendas that come into play every time we make a choice about doing, buying, creating or interacting. I think these ...

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Mobile Shopping Doubles in 2010

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buying

Published June 2, 2010 at 11:01 p.m.

Shopping, yes. Buying? Maybe ...

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JetBlue Names Mullen Creative and Media Agency

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advertising, buying, creative, digital, media, planning, social, twitter

Published May 3, 2010 at 8:15 a.m.

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NEW YORK (AdAge.com) -- Interpublic Group of Cos.' Mullen won the hotly contested review for JetBlue's creative advertising and media buying-and-planning duties. JetBlue leans heavily on digital and social media and had unleashed tests for the agencies participating in its review, including one where they had to find the airline on Twitter ...

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Foreign Firms Buying Their Way Into U.S. Via M&A

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buying, media

Published April 25, 2010 at 11:00 p.m.

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NEW YORK (AdAge.com) -- Money is flowing into the U.S. agency landscape again, but one group of traditional funders has been largely absent from recent deals: the Big Four holding companies. Instead, adland's M&A chatter has been dominated by names like Dentsu, Cheil, LBi and even Hearst. The shift is driven by foreign buyers' need to break into the U.S. and the media sector's desire to break into new businesses -- and their willingness to pay top dollar to do it ...

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UM Poised to Snag $700 Million L'Oreal Account

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buying, media

Published April 28, 2010 at 8:01 a.m.

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NEW YORK (AdAge.com) -- L'Oreal has consolidated its $700 million U.S. media-buying account with Interpublic Group of Cos.' Universal McCann, executives with knowledge of the matter said. The cosmetics behemoth launched an "evaluation" of the account, which was previously handled by UM and Publicis Groupe's Zenith Optimedia, back in late March ...

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