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WPP's Schematic Nabs Mitsubishi Digital Business

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creative, digital

Published June 14, 2010 at 3:44 p.m.

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Car maker also named Omnicom's 180/LA as its lead creative agency and independent Trivalle Communications as its PR firm ...

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Gap Searches for a New Creative Shop -- Again

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creative

Published June 3, 2010 at 4:31 p.m.

NEW YORK (AdAge.com) -- Gap Inc. is out talking to creative agencies again as it hunts for new ad ideas for its flagship chain of Gap brand stores, which the retailer is expanding globally ...

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Is Putting Digital Experts in the Top Creative Spot the Right Thing?

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NEW YORK (AdAge.com) -- Buried in a Wall Street Journal story about vacant top-creative posts at major ad agencies -- a comprehensively reported trend by industry press -- was the news that one of the largest global networks in the business, WPP's Ogilvy & Mather, is prepping to name Lars Bastholm, an insider with digital chops, as the chief creative officer of its New York office ...

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Post-Digital Era Brings Traits of Web to Real World

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creative, digital

Published May 23, 2010 at 11:00 p.m.

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NEW YORK (AdAge.com) -- Nicholas Negroponte declared the digital revolution over in 1998, but it took adland 12 more years to rework its basic creative, technological, philosophical and procedural assumptions. Today, much of the marketing world has embraced the spirit of the digital age, and perhaps the strongest evidence is that it's doing a lot of work that's not so, well, "digital." ...

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CVS Taps Havas' Arnold as Lead Creative Agency

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creative

Published May 21, 2010 at 10:39 a.m.

NEW YORK (AdAge.com) -- CVS has named Arnold its lead creative shop after a pitch that came down to a two-way shootout between the Havas-owned agency and WPP's Y&R, according to executives with knowledge of the review. The incumbent was another Boston-based agency, Interpublic Group of Cos.' Hill Holliday ...

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Study Finds Super Bowl Ad Creators Overwhelmingly White

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creative

Published May 5, 2010 at 2:48 p.m.

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NEW YORK (AdAge.com) -- The Madison Avenue Project held a press conference today to release a study pointing out that the agency creative directors behind this year's Super Bowl commercials were overwhelmingly white. But at least one industry representative said the press-first strategy is doing little to help diversity efforts ...

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J&J Puts Global Baby Business Up for Review

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creative, digital

Published May 5, 2010 at 4:24 p.m.

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NEW YORK (AdAge.com) -- Johnson & Johnson is reevaluating its global agency relationships on its portfolio of baby products -- a move that could deal a blow to both its longtime lead creative shop for that brand, Interpublic Group of Cos.' Lowe, along with digital shop Profero ...

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What Not To Wear

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creative, magazine

Published May 3, 2010 at 12:45 p.m.

When "casual Fridays" were becoming a popular concept, I was starting my career at Sunset magazine in the Bay Area, where editorial, creative, production, ad sales, custom publishing, gardening and cooking folk all rubbed elbows under one roof ... Our first trip down the path of casual Fridays went awry. But our brilliant publisher was a diplomat who hosted a fashion show during lunch one Friday, showcasing dos and don'ts. It became very clear what not to wear. If only the fashion show could

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Cramer-Krasselt Taps Kevin Flatt as Chicago Exec Creative Director

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creative, digital

Published May 3, 2010 at 12:05 p.m.

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CHICAGO (AdAge.com) -- Cramer-Krasselt has named Kevin Flatt executive creative director of its flagship Chicago office. Mr. Flatt, 40, spent the last year as executive creative director at Publicis' Leo Burnett USA and Arc North America, where he led digital efforts for the likes of Allstate, Nintendo and Kellogg's ...

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JetBlue Names Mullen Creative and Media Agency

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advertising, buying, creative, digital, media, planning, social, twitter

Published May 3, 2010 at 8:15 a.m.

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NEW YORK (AdAge.com) -- Interpublic Group of Cos.' Mullen won the hotly contested review for JetBlue's creative advertising and media buying-and-planning duties. JetBlue leans heavily on digital and social media and had unleashed tests for the agencies participating in its review, including one where they had to find the airline on Twitter ...

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