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ClickZ Hires Asia Bureau Editor

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magazine, media's

Published June 14, 2010 at 1:07 p.m.

Adaline Lau, former senior reporting at Marketing Magazine, will oversee ClickZ's editorial operations in Incisive Media's Hong Kong office ...

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Microsoft U.S. Sales Chief Domeniconi Lands at Elle

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magazine

Published June 7, 2010 at 12:08 a.m.

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Robin Domeniconi returns to magazine publishing after two years in charge of Microsoft's ad sales efforts ...

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TV Guide Magazine Teams With Its Former Website and Network

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NEW YORK (AdAge.com) -- TV Guide magazine has struck a deal with the TV Guide Network and TVGuide.com, properties that have operated under separate ownership since Macrovision sold the TV Guide brand in two pieces ...

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What Not To Wear

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creative, magazine

Published May 3, 2010 at 12:45 p.m.

When "casual Fridays" were becoming a popular concept, I was starting my career at Sunset magazine in the Bay Area, where editorial, creative, production, ad sales, custom publishing, gardening and cooking folk all rubbed elbows under one roof ... Our first trip down the path of casual Fridays went awry. But our brilliant publisher was a diplomat who hosted a fashion show during lunch one Friday, showcasing dos and don'ts. It became very clear what not to wear. If only the fashion show could

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How CNN, CBS News Could Benefit From Potential Partnership

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magazine, news

Published May 4, 2010 at 5:22 p.m.

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NEW YORK (AdAge.com) -- The news is in the news yet again. People familiar with the situation are throwing cold water on an online report from New York magazine that suggests CNN and CBS News are once again on the cusp of a partnership -- although there are plenty of reasons why a deal could make sense for either side ...

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Sarachek Blacker Named Publisher of Vista

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digital, magazine, newspaper

Published April 28, 2010 at 10:00 a.m.

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NEW YORK (AdAge.com) -- U.S. Hispanic newspaper group ImpreMedia is putting a digital expert in charge of the company's bilingual magazine Vista with the appointment of Liz Sarachek Blacker as publisher ...

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Do you have a media channel strategy? (You should.)

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magazine, media, radio

Published May 2, 2010 at 4:50 a.m.

Twenty years ago, only big companies and TV stars worried about media channels. Oprah was on TV, then she added radio. Two channels. Then a magazine. Pepsi set out to dominate TV with their message, and billboards and vending machines ...

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A conversation with Thomas Goetz and Susannah Fox

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magazine

Published April 23, 2010 at 4:35 p.m.

A conversation with Susannah Fox and Thomas Goetz, executive editor of Wired Magazine, at the Pew Research Center in Washington DC ...

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DM 141: Josh Gordon on the Digital Magazine Advertising Revolution, Selling Against Your Competition and Deeper Hidden Truths

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advertising, digital, magazine, media

Published March 1, 2010 at 10:00 p.m.

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Josh Gordon is an old school print ad sales guy. And he's pushing the edge of digital magazine advertising. In his groundbreaking research, revealed here on DishyMix before anywhere else, "The Case for Advertising in Interactive Digital Magazines," showcases the specific opportunities marketers have in creating highly effective digital print ads.Find out which is more "engaged:" digital magazines or websites and why.What makes an ad in a digital magazine get the most interaction?What kinds of

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Cover Ads Often Outperform Magazines' Other Premium Spots

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magazine

Published Feb. 10, 2010 at 1:27 p.m.

NEW YORK (AdAge.com) -- Ads on magazine front covers are controversial within the industry, but they work very well and often outperform magazines' other "premium" real estate, according to new research ...

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