Audience Measurement Still in Flux as Quantcast Data Gets Certified

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measurement, media, metrics

Published June 14, 2010 at 1:06 p.m.
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Only some Quantcast metrics have been accredited, as rivals comScore and Nielsen Online are still undergoing a lengthy audit process with the Media Ratings Council begun years ago ...

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Facebook To Marketers: You Can't Buy Love (Or Likes)

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facebook, media, metrics, search, social

Published May 11, 2010 at 3:30 p.m.

As marketers continue to search for the best path to engage with consumers in social media, there will be wrong turns taken. Various tactics will be tested to achieve any number of metrics. What marketers need to remember is that their tactics matter as much, if not more, than the metrics. Because even the right metrics can be bastardized if the tactics used to achieve them are wrong ...

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Earned Media Gives Brands a Lift on Facebook

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facebook, media, metrics, social

Published April 25, 2010 at 11:01 p.m.

Social ads boost brand metrics ...

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MySpace CEO Owen Van Natta Steps Down

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development, facebook, myspace

Published Feb. 10, 2010 at 9:02 p.m.
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Less than a year after leaving his post as the COO of Facebook to become the CEO of a faltering MySpace, Owen Van Natta is leaving the beleaguered social network. In an official statement, News Corporation’s Chairman and CEO of Digital Media Jon Miller said that while Van Natta had "revitalized" the company “his priorities both personally and professionally" had led him to step down from the post ... Van Natta inherited a network in steep decline, and with major technological issues. A study

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New alliance looks to solve metrics puzzle

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metrics

Published Dec. 13, 2009 at 7:33 p.m.
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The calls for more accurate metrics seem to be reaching a peak these days, and Information Resources Inc ...

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People Is No. 5 on Ad Age's Magazine A-List

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magazine, metrics

Published Oct. 18, 2009 at 11:00 p.m.
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NEW YORK (AdAge.com) -- Consider People's presence on the 2009 list a sign that the traditional metrics are less and less determinative. They're hugely important -- but so are the new ways forward. People suffered declines in newsstand sales and ad pages, like almost everyone else, but it also spent the year trying new things ...

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Analyzing TV 'On-Air' Promos With Online Ad Metrics

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metrics, television

Published Oct. 8, 2009 at 2:46 p.m.

n the online ad world, so much is measurable. You can know how many browsers viewed a page or an ad, you know how many interacted with or clicked on an ad You can know how many of those browsers immediately visited the advertiser's site, or how many visited the site days or weeks later. Advertisers and their agencies can track and manage their online ad campaigns on a census-based cost-per-thousand or cost-per click or cost-per-action/acquisition basis. That has not been possible on TV, but with

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A Merger in Online Radio Aims to Ease Buying Process

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buying, metrics, radio

Published Sept. 16, 2009 at 2:43 p.m.
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NEW YORK (AdAge.com) -- As the TV industry gears up to create its own metrics for measuring TV viewing online, the movement to do the same for radio listening is also picking up steam ...

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Social Media Measurement Lags Adoption

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measurement, media, metrics, social

Published Sept. 21, 2009 at 11:01 p.m.

ROI metrics neglected by most ...

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Media, Marketers and Agencies Challenge Nielsen's Ratings Monopoly

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buying, measurement, media, metrics

Published Sept. 10, 2009 at 2:31 p.m.
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NEW YORK (AdAge.com) -- Nielsen Media Research's core business -- TV ratings -- is up for grabs. The Coalition for Innovative Media Measurement, a consortium of the top media companies, ad-buying agencies and marketers was formally announced by 14 of Nielsen's biggest clients as a way to to "provide various constituents of the media business to develop better metrics," said Alan Wurtzel, NBC Universal's research president ...

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