Online Media | Broadcast Media | Classic Media | Social Media

New HealthCare.gov Site Aims to Teach Americans About Insurance Options

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digital, search

Published Aug. 1, 2010 at 11:00 p.m.

With a contentious midterm election just around the corner, the Obama administration is continuing to tout what health reform will mean for Americans -- even turning the president into an online pitchman for the administration's new health coverage website, healthcare.gov ... Other commercial Web sites -- such as ehealthinsurance.com -- have offered online information about health plans before. In fact, according to a study by the Pew Internet & American Life Project, 27 percent of American

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Dilbert.com Uses Custom Search to Increase Revenue

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search

Published Aug. 3, 2010 at 4:10 a.m.

clickz ... Dilbert site offers keyword search for comic fans looking for old strips ...

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Magnetic Brings Search Retargeting to Online Video Ads

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search

Published Aug. 9, 2010 at 11:05 p.m.

clickz ... Search retargeting firm will make its data available through online video ad networks such as BrightRoll and others ...

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Blog: Why Search Precedes Purchase Decisions for Canadian Moms

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search

Published Aug. 12, 2010 at 11:01 p.m.

Online search is a fairly standard tool for finding anything from directions to a restaurant to conducting price and feature comparisons on a new refrigerator. So it’s no real surprise [ ... ] ...

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DM 162: Eric Picard on The Future of Local, Social and Mobile Commerce

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advertising, search, social

Published July 26, 2010 at 10:00 p.m.

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Eric Picard is one of the industry's brainiacs - especially when considering the near future of online advertising.He has participated in numerous acquisition and partnership efforts, including several successful acquisitions of companies such as Massive, Screen Tonic, AdECN, aQuantive and the recent Yahoo Search & Advertising agreement.Listen as we talk on location at ad:tech SF as part of DishyMix's "Muckety Muck Insights" series ...

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The Global CMO Interview: Lorraine Twohill, Google

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advertising, search

Published June 13, 2010 at 11:00 p.m.

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NEW YORK (AdAge.com) -- Google is not known for its marketing; the product markets itself. But as Google attempts to translate its one mega-success -- search advertising -- into other lines of business, marketing is becoming a more important part of what the search giant is all about ...

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Managing Reputations on Social Sites

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media, search, social

Published June 14, 2010 at 12:16 p.m.

In response to growing privacy concerns on the Internet, people are increasingly monitoring their online identities. And young Internet users are the most vigilant in restricting access to personal information, according to a Pew report ... Fifty-six percent of people now use search engines to look up information on themselves, as opposed to 47 percent in 2006. The number of people searching for information on others rose by a comparable amount ... [ ... ] ... “Young adults may be more active

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Search Agencies Gain Momentum in Display Ad Market

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buying, media, search

Published Aug. 4, 2010 at 4:05 a.m.

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clickz ... SEMs are buying more display media through data-driven platforms ...

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Who Will Reap The Quarter-Trillion Dollars Of TV and Online Ad Spend In 2015?

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advertising, media, search

Published June 10, 2010 at 2:30 p.m.

One hundred billion dollars and $150 billion; those are the global numbers that Magna Global's Brian Wieser projected this week will be spent annually on online and TV advertising respectively in five years. That's a lot of money, and represents strong growth for both sectors ... Like most of you, the projections beg a critical question: who will benefit from that increased spend? Will it be ad agencies? Content creators? Media distributors? Internet and search giants? Consultancies? All of

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Google Launches Video Ad for TV Effort

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search

Published June 3, 2010 at 8:48 a.m.

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NEW YORK (AdAge.com) -- Google snuck back into the chart this week, but unlike its Chrome browser clip (still one of the best things around, despite its lack of presence), the search giant grabbed eyeballs for a product that doesn't yet exist -- Google TV ...

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