Snickers Uses Social Media, SEM to Support 'Lead Spot' in Super Bowl Ads

Tagged with:

media, sem, social

Published Feb. 12, 2010 at 11:03 p.m.
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2007 "kiss" controversy likely may spur online buzz during game's first TV commercial ...

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SEM Gets Juiced

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search, sem

Published Nov. 16, 2009 at 3:53 p.m.
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Wow, has search marketing come a long way. I just did a Google search for "Flu preventions" and one of the top advertisers is the Florida Department of Citrus. "Fight those nasty cold and flu bugs by drinking Florida orange juice!" exclaims the ad, linking to FloridaJuice.com ... Vacuum maker Oreck is also running ads against flu prevention searches, promising "Free Gifts & Free Shipping." ...

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After Moving Ads to the Left, Google Clicks Climb 10 Percent

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analytics, search, sem

Published Aug. 17, 2009 at 10:46 a.m.
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As we mentioned last week, Google recently moved its search ads column to the left in a bid to increase their visibility and click rate. With the change, the paid links appear much closer to the organic results -- especially on larger screens ... What's been the impact so far? The jury's still out on that, but one search analytics company has published early analysis suggesting clicks may have risen by 10.3 percent. Santa Monica-based SEM firm The Search Agents compared clickthrough rate from

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iCrossing Partners With Russian SEM Firm

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digital, news, sem, seo

Published April 15, 2009 at 6:26 a.m.
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I recently wrote about Eastern Europe's growing appeal for global digital players, so news that iCrossing has partnered with a Russian SEM firm comes as no surprise ... The Moscow-based outfit, Ingate, will help support Russian-focused campaigns for the firm's global clients. iCrossing alsostruck a similar deal with Chinese SEM agency Beijing Gridsum Technology Co. late last year, and said at the time it plans to open its own Asian office by 2010 ... As Western firms look for ways to offset

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Newspaper Association Acknowledges Need for SEM Savvy

Tagged with:

digital, newspaper, sem

Published April 9, 2009 at 4:55 a.m.
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During a presentation at the Newspaper Association of America's annual convention this week, two NAA executives made a handful of suggestions for newspaper firms wishing to enhance their digital ...

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SEM Spend to Top $26B by 2013; Cannibalize Print Media

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media, search, sem, seo

Published March 16, 2009 at 7:30 a.m.
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Spend on search engine marketing (SEM) in North America is expected to hit $26 billion by 2013, as the industry continues to grow and SEM and search engine optimization (SEO) become deeply embedded ...

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DM 065: Ellen Siminoff, CEO of Shmoop on Homework Helpers, The State of SEM and Being a Great Board Member

Tagged with:

search, sem

Published Sept. 23, 2008 at 9:00 a.m.
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Meet Ellen Siminoff, famous for creating Efficient Frontier, one of the largest independent search agencies in the world. She's now on to her next start up, Shmoop, a free online homework and writing helper for high school and college students. Hear Ellen talk about growing a company from a team of eight to over two hundred employees in a few short years. Get her uber-perspective on the state of the SEM industry from when she started eFrontier to now when she's more removed from the day

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DM 068: Kevin M. Ryan on Thuggish Anonymity, Zen + Motorbikes and Cash Multiples

Tagged with:

digital, media, search, sem

Published Oct. 14, 2008 at 8:00 a.m.
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Everyone knows Kevin Ryan. Whether from reading his iMedia Search column, watching him take the SES conferences ever more global or from his SEM work at IPG, Motivity, Kinetic or Walstrom. You've heard of Kevin Ryan or seen him in action at every digital media event. Now discover his latest incarnation. Suz and Kevin catch up on the ch-ch-ch-changes at SES, the future of search engine marketing, the companies he's tracking around the world and one of his favorite authors, Lee Siegel. Lee

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