DM 158: Brad Wiskirchen of Clickbank on Affiliate Marketing for Info Products and Contributing to Philanthropic Boards

Tagged with:

media, social

Published June 28, 2010 at 10:00 p.m.
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Brad runs an affiliate clearing house service called Clickbank which matches affiliates with product creators. They've paid out over $1.5 billion in commissions so far! Hugely successful, I catch up with Brad to find out what's happening in the affiliate marketing and information product industry.Some of the questions we cover include Cickbank's competitive differentiation, their latest innovations, how social media impacts this market, the consequences of the new FTC disclosure guidelines,

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DM 163: Mish Fletcher on Social Marketing for Agencies

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media, social

Published Aug. 2, 2010 at 10:00 p.m.
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I caught up with Mish at ad:tech SF as part of my "Muckety Muck Insights" series. Mish heads marketing for Ogilvy Worldwide and shares her latest social media campaign that both underscores Ogivly's sales-oriented market differentiation with a program that helps them locate key talent. Tune in to meet an industry leader in the marketing of agency services ...

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Gen Y unlikely to change online openness with age

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digital, facebook, media, social, twitter

Published July 9, 2010 at 9:45 a.m.

The first generation of "digital natives," those born after 1980 who are "always connected" and share information openly and unabashedly online, are unlikely to change that behavior as they age, according to a new study ... "Older and wiser" will not necessarily equate to zipping it on the Web. If anything, Gen Y, or "Millennials," as the Pew Research Center’s Internet & American Life Project dubs the group, "are leading society into a new world of personal disclosure and information-sharing."

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Managing Reputations on Social Sites

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media, search, social

Published June 14, 2010 at 12:16 p.m.

In response to growing privacy concerns on the Internet, people are increasingly monitoring their online identities. And young Internet users are the most vigilant in restricting access to personal information, according to a Pew report ... Fifty-six percent of people now use search engines to look up information on themselves, as opposed to 47 percent in 2006. The number of people searching for information on others rose by a comparable amount ... [ ... ] ... “Young adults may be more active

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Four or More: The New Demographic

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media, social

Published June 26, 2010 at 11:00 p.m.

This presentation highlights new research on teens, young adults and social media use while also identifying a new leading edge group that deserves the same attention: those who own four or more internet-connected devices ...

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News Consumption 2010: A portrait of "local news enthusiasts"

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media, news, social

Published Aug. 12, 2010 at 12:56 p.m.

This talk highlights how today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information ...

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Inside Outdoor Advertising's Digital Makeover

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advertising's, digital, media, social

Published June 13, 2010 at 11:00 p.m.
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NEW YORK (AdAge.com) -- Want a glimpse of the future? We suggest you take a look at the campaigns that grace the 60 pages of our print edition, and the sampling of them here. They are, in short order: post digital, hyper local and incredible incubators of word-of-mouth and social-media buzz ...

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Profiling the Facebooks of the World

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facebook, media, social

Published June 13, 2010 at 11:00 p.m.
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NEW YORK (AdAge.com) -- Facebook is rapidly overtaking even the strongest local social-media brands to become the first truly global brand in this space. But there are still holdouts, prompting Ad Age to enlist ICOM, a global network of independent ad agencies, to answer the question, "Who's your Facebook?" ...

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Pharma on Facebook: FDA Cites Novartis Violations

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facebook, media, social

Published Aug. 6, 2010 at 3:39 p.m.
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clickz ... The citations underscore big challenges pharma must endure when using social media without breaking federal rules ...

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"How do [they] even do that?" A Pew Internet guide to teens, young adults, mobile phones and social media

Tagged with:

media, social

Published June 9, 2010 at 11:00 p.m.

This talk confirms, complicates or debunks common wisdom around teens and young adults and their use and attitudes towards technologies. Amanda looks at how teens and young adults use mobile phones and social networks, and charts their changing relationships towards content creation and online privacy ...

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