Weekly Media News

Blog: Why Search Precedes Purchase Decisions for Canadian Moms

Tagged with:

search

Published Aug. 12, 2010 at 11:01 p.m.

Online search is a fairly standard tool for finding anything from directions to a restaurant to conducting price and feature comparisons on a new refrigerator. So it’s no real surprise [ ... ] ...

Read

Post Talkback

Delta Ticket Sales Set to Fly on Facebook, in Display Ads

Tagged with:

facebook

Published Aug. 12, 2010 at 3:32 p.m.

clickz ... The airline unveiled a flight bookings feature on Facebook and will unleash the same feature in display ads soon ...

Read

Post Talkback

News Consumption 2010: A portrait of "local news enthusiasts"

Tagged with:

This talk highlights how today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information ...

Read

Post Talkback

Article: What Makes Social Media Trustworthy?

Tagged with:

media, social

Published Aug. 11, 2010 at 11:01 p.m.

Venues and relationships affect how social media users perceive advice ...

Read

Post Talkback

Article: Women Account for Bulk of Online Buying

Tagged with:

buying

Published Aug. 11, 2010 at 11:01 p.m.

More than 60% of online transactions made by females ...

Read

Post Talkback

When technology and tradition diverge

Tagged with:

digital

Published Aug. 11, 2010 at 4:51 a.m.

What be the effect on voting patterns if we used digital technology to announce the current vote tally every hour (or every hundred votes). People would see the direction an election was going and be more likely to be pulled ...

Read

Post Talkback

Gowalla Check-Ins to Help Drive Shoe Donations

Tagged with:

social

Published Aug. 10, 2010 at 11:10 p.m.

798416-gowalla-check-ins-to-help-drive-shoe-donations

clickz ... The geo-social company has partnered with Toms Shoes and AT&T to run a sweepstakes campaign to help Argentinian children ...

Read

Post Talkback

Blog: Marketers to Spend $220 Million on Advertisements in Social Games This Year

Tagged with:

advertising, social

Published Aug. 10, 2010 at 11:01 p.m.

For most social games, the primary revenue stream has not been advertising. Instead, virtual goods are dominant. However, companies such as Zynga and Playdom are realizing that their games are [ ... ] ...

Read

Post Talkback