Wired ... but frustrated

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news

Published Nov. 16, 2008 at 12:00 p.m.

"Need help setting up that home computer or Internet connection? Frustrated by that new cell phone? You're not alone. A survey released on Sunday found that nearly half of Americans need help from others booting up their new devices, and an even larger percentage need outside assistance when they encounter technical problems ... "A new gadget or service can become popular well before the technology itself is understood by the average user," said Sydney Jones, co-author of the report by the Pew

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DM 072: Simon Van Wyk, Australian Media Expert on "Lessons Learned" from DishyMix Guests: Blogs, Search, Social Media, ROI and Marketing as Conversation

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digital, media, media's, search, social

Published Nov. 11, 2008 at 6:00 a.m.
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Meet Simon Van Wyk ("van vake"), host of Hothouse Interactive Podcasts out of Sydney, AU. Simon is one of Australia's leading Internet marketing savants. He's Managing Director of Regional Media Networks, a constellation of local content sites serving cities and towns across the continent under the OurPatch moniker. He's also involved in Zazoo and Hothouse Interactive, an agency in Sydney for Toyota and other multinational brands. In this episode of DishyMix, Simon turns the tables on

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DM 071: Beth Comstock, CMO of GE on Change Agents, Green Innovation and the Strength of Teams

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media

Published Nov. 4, 2008 at 10:15 a.m.
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Beth has been leading the communication of the Ecomagination strategy across the infrastructure, finance and media verticals that comprise GE's business. Learn how she innovates internally, what outside consultants she leverages and how she continues to build the global brand. Beth shares how she manages the CMO role with the 4I's: Instigator, Innovator, Integrator and Implementor and why she thinks the role of CMO is misunderstood. Find out what the 6,000 marketing pros across GE are

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Internet Now Major Source of Campaign News

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media, news

Published Nov. 4, 2008 at 7:47 a.m.

TV continues to dominate the media landscape, but the internet now rivals newspapers as a main source for campaign news ...

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Teens, Video Games and Civics: What the Research is Telling Us

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social

Published Nov. 2, 2008 at 12:00 p.m.

In this presentation, Amanda discusses the Teens, Video Games and Civics report in-depth. She covers the basic demographics of teen gamers and the game-playing habits of American youth, as well as the social nature of game play and the relationship between game play and a teen's engagement in the civic, political and social life of his or her community ...

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Participatory Medicine, Connected Health

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media, social

Published Oct. 30, 2008 at 9:21 a.m.

I presented our latest data on social media and health to the Center for Connected Health's 2008 Symposium in Boston ...

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Roundtable on recent findings and methods used in international social networking research

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social

Published Oct. 28, 2008 at 10:09 a.m.

Earlier in October, Amanda Lenhart participated in a round table discussion on online social networks at the Association of Internet Researchers Annual Conference in Copenhagen ...

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Participatory Medicine: How User-Generated Media are Changing American Attitudes and Actions, Online and Off

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media

Published Oct. 27, 2008 at 11:00 a.m.

The internet has changed people's expectations of their relationship with health professionals. One possible next step is the concept of participatory medicine ...

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Study finds wireless ties binding families

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news

Published Oct. 21, 2008 at 11:00 a.m.

"While some have worried that technology has hurt family time, a new study shows that mobile phones and Internet connections are bringing family members closer together ... “Having a telecommunications device on me keeps me on top of everything,'' said Carrie Conner, an accountant and mother in San Antonio ... Conner uses her BlackBerry smart phone daily, keeping up with to-do lists, responding to e-mail, coordinating schedules as well as doing a myriad of work and volunteer tasks. Her

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DM 069: Dave Evans, Digital VooDoo on Interruptus Vulgaris, Trusting "The Cloud" and Social Media: An Hour A Day

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digital, media, social

Published Oct. 21, 2008 at 7:00 a.m.
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Social media muscle - according to Dave Evans, author of "Social Media: An Hour a Day," a social media consultant and expert eMarketing columnist, says you can get bench strength about the social web in just and hour a day. His new book devotes 11 chapters to grouping social media services and platforms so you can systematically take an organized tour of the social web and gain familiarity and an understanding of the range of options available to marketers. Think of it as a hands-on

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