DM 058: Peter Shankman, "Hottest Male Blogger," on How To Help A Reporter, Outrageous PR Stunts and Adrenaline Addiction

Tagged with:

creative, facebook, media, planning, social

Published Aug. 5, 2008 at 7:00 a.m.
75206-dm-058--peter-shankman---hottest-male-blogger---on-how-to-help-a-reporter--outrageous-pr-stunts-and-adrenaline-addiction

Peter Shankman turned a Facebook group into the hottest PR service ever - HelpAReporter.com. This service connects reporters to sources via social media, easing the friction between the PR and journo world. It's free. And you should subscribe. Who doesn't want free press coverage opportunities in your email inbox every day?Hear Peter's story about how he "invented" his Profnet killer. And hear how he channels his ADHD into creativity on behalf of his clients at GeekFactory, his NY PR

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DM 056: Rohit Bhargava, Author of "Personality Not Included" and 360 Degree Digital Influencer at Ogilvy PR

Tagged with:

digital, media, social

Published July 21, 2008 at 11:00 p.m.
75202-dm-056--rohit-bhargava--author-of--personality-not-included--and-360-degree-digital-influencer-at-ogilvy-pr

Are you faceless? Take a quiz from Rohit's new book, "Personality Not Included." You can rate the personality of your brand, determine areas of weakness and get techniques to shore it up.According to Rohit, authenticity is only part of the story -- it's personality that is the macrotrend. Does your brand have a "backstory?" Are you leveraging your "accidental spokesperson?" Learn techniques on this episode to bring your company's personality to life, including "Useful," "Sensory,"

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DM 055: John Battelle on Google's Mathmatical Equation, Acting Like a Media Company, Video Search and Having Lots of Dry Powder Part 2 of 2

Tagged with:

advertising, digital, media, search

Published July 18, 2008 at 12:00 a.m.
75147-dm-055--john-battelle-on-google-s-mathmatical-equation--acting-like-a-media-company--video-search-and-having-lots-of-dry-powder-part-2-of-2

John Battelle, considered an essential figure of the digital world, is the Founder, Chairman and CEO of Federated Media Publishing. Hear John talk about being an entrepreneur, journalist, blogger, author and scaler of mountains. Susan puts John in the "guest chair" for this two part series. Make sure you hear part one, which is just as informed, thoughtful and entertaining. John answers DishyMix listener questions from Steve Bustin, Advertising Revenue Consultant; Shea Park of

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DM 054: John Battelle on The Conversation Economy, Hairy World Issues and High School Musicals Part 1 of 2.

Tagged with:

digital, linkedin, search, social

Published July 15, 2008 at 1:00 a.m.
75255-dm-054--john-battelle-on-the-conversation-economy--hairy-world-issues-and-high-school-musicals-part-1-of-2

John Battelle, considered an essential figure of the digital world, is an entrepreneur, journalist, blogger, author and truly masterful interviewer. Susan puts John in the "guest chair" for this two part series. John goes into detail about how the web has "infected the world," he shares his tips for being a master emcee, he explains what the Conversational Analysis Toolbox can do for marketers, and gives us a sneak preview into his ideas for the sequel to his highly-acclaimed first

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DM 053: Charlene Li, author of Groundswell on Emotional Motivations and the 5 Objectives of Social Media

Tagged with:

media, social

Published July 8, 2008 at 12:00 p.m.
75141-dm-053--charlene-li--author-of-groundswell-on-emotional-motivations-and-the-5-objectives-of-social-media

Charlene finally explains her oft-quoted prediction that "in the future, social media will be like air." Go with us to "Charlene Land" and hear how open social interoperability and the ubiquity of her social graph will change her life (and yours) for the better.  If you are in corporate America and need to address social media, this interview will give you direction. Groundswell helps corporations artfully solidify a rational strategy for social media engagement based on their

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DM 052: Jon Swartz, USA Today Tech Journo and Author of "Zero Day Threat: The Shocking Truth of How Banks and Credit Bureaus Help Cybercrooks Steal Your Money."

Tagged with:

media, social

Published June 23, 2008 at 11:00 p.m.
75207-dm-052--jon-swartz--usa-today-tech-journo-and-author-of--zero-day-threat--the-shocking-truth-of-how-banks-and-credit-bureaus-help-cybercrooks-steal-your-money

I was most interested in having Jon on DishyMix to talk about "the day in the life" of a leading tech journo. His beat, social media, the Silicon ... Valley power players (like Google, Y! et al) and cyber crime are a fascinating stew in the world of what's happening right this second.Jon wrote, "Zero Day Threat," which I assumed to be a geek boy's tech novella. Wrong! This book is fascinating. I would have NEVER thought to read it if Jon wasn't coming on the show. I got hooked in. Jon

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DM 051: Andy Beal, author of "Radically Transparent" on Creating Your Personal Brand, 26 DIY Reputation Management Freebies and Twitter as Mentor

Tagged with:

facebook, media, news, search, social, twitter

Published June 17, 2008 at 11:00 p.m.
75188-dm-051--andy-beal--author-of--radically-transparent--on-creating-your-personal-brand--26-diy-reputation-management-freebies-and-twitter-as-mentor

Andy debuted "Radically Transparent," his book on online reputation management, this March. He said writing it pushed his edge harder than anything he's done so far in his life. It shows. This is a great book, chock full of step-by-step instructions and applicable examples that culminates in a "7 Step Action Plan" to execute your strategic goals for creating, understanding, managing, growing and if necessary, repairing the online reputation of you and/or your company.Andy balances his

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DM 050: Sean X. Cummings on Lateral Thinking, Social Networking Implants and the Buddhism of Advertising

Tagged with:

advertising, digital, media, social

Published June 9, 2008 at 10:30 p.m.
75197-dm-050--sean-x--cummings-on-lateral-thinking--social-networking-implants-and-the-buddhism-of-advertising

In this 50th celebratory episode of DishyMix on Personal Life Media, enjoy this live, in-studio interview with bon vivant Sean X. Cummings.Sexy, funny, informative, irreverent, and serious, this interview with Sean reveals a man who has struggled with the dichotomy of advertising and his sacred soul ... Trip along Sean's career path from agency guy working on Nike, MSNBC, Miller and Corona beer, Hyatt and American Airlines to client-side marketer at American Express and Ask.com. A free

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DM 049: Jason Heller, Laredo Group on Synchronicity, Digital Natives and Swimming with Hammerheads

Tagged with:

buying, digital, media

Published June 3, 2008 at 12:00 p.m.
75185-dm-049--jason-heller--laredo-group-on-synchronicity--digital-natives-and-swimming-with-hammerheads

Jason Heller is a guy who just wants to give back. He wants to tell you everything he knows about digital media buying and selling. He wants to show you the beauty of sharks through his underwater photography so they will stop getting harvested for soup. He wants to live a life of honesty and humbleness to set an example for the world. Jason Heller is a cool guy, living an amazing life that perfectly suits him.Life wasn't always this great for Jason. He's had some hard knocks, and made

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DM 048: Annette Tonti, CEO of MoFuse on Connected Intelligence, Raising Venture Funding and Mobilizing Your Blog

Tagged with:

digital, media, planning, social

Published May 26, 2008 at 10:30 p.m.
75176-dm-048--annette-tonti--ceo-of-mofuse-on-connected-intelligence--raising-venture-funding-and-mobilizing-your-blog

Get great advice from industry icon, Annette Tonti, founder of Blue Streak who is launching her second digital media company, MoFuse. The 122 million blogs worldwide make perfect "media snacking" content to view from your phone. Annette is helping bloggers make their blogs "phone ready," tracking readers and monetizing the content via the mobile channel.Annette says women start businesses at two times the rate of men but don't have easy access to significant venture money. Hear her story

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