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Marketing Data RoundUp: Green, coupled and fit consumers use more cellphone features

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advertising

Published Aug. 13, 2010 at 10:42 a.m.

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Following are recent findings by various studies on marketing and advertising-related topics. For a more in-depth look at some of these subjects, visit our sister site, MarketingCharts.com.If you ...

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Blog: Marketers to Spend $220 Million on Advertisements in Social Games This Year

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For most social games, the primary revenue stream has not been advertising. Instead, virtual goods are dominant. However, companies such as Zynga and Playdom are realizing that their games are [ ... ] ...

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DM 162: Eric Picard on The Future of Local, Social and Mobile Commerce

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advertising, search, social

Published July 26, 2010 at 10:00 p.m.

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Eric Picard is one of the industry's brainiacs - especially when considering the near future of online advertising.He has participated in numerous acquisition and partnership efforts, including several successful acquisitions of companies such as Massive, Screen Tonic, AdECN, aQuantive and the recent Yahoo Search & Advertising agreement.Listen as we talk on location at ad:tech SF as part of DishyMix's "Muckety Muck Insights" series ...

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DM 156: Kurt Abrahamson on Ads as Social Experiences

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advertising, facebook's, rich, social, twitter's

Published June 14, 2010 at 10:00 p.m.

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Kurt Abrahamson is inventing "people powered advertising." The intersection of social graphs and online display ads is rich with opportunity. Find out how leadership brands are integrating Tweets, FB Page comments, Yelp reviews and Foursquare Check Ins into their advertising and how they're handling the negative sentiment aspect of dynamically-served social commentary.Suz and Kurt, long-time industry friends since his early days at Jupiter Networks catch up on his tenure at Google, the

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Facebook and Google Submit Comments on Privacy Bill

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advertising, facebook

Published June 14, 2010 at 1:59 p.m.

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Comments the companies were willing to reveal to ClickZ suggest both believe the draft bill needs work. Consumer groups and the Interactive Advertising Bureau are also critical ...

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Apple to Allow Third-Party Mobile Ads, Just not Those from Google

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advertising

Published June 14, 2010 at 1:58 p.m.

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Apple will exclude Google from advertising in apps on its devices, but allow third parties ...

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IAB Aims to Create Standards for Advertising on Tablets

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advertising

Published June 14, 2010 at 1:56 p.m.

Task force will recommend specs and best practices for advertising on devices such as iPad ...

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Pandora: iPad Will Be A Bigger Ad Platform for Us Than iPhone

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advertising

Published June 14, 2010 at 8:35 a.m.

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CHICAGO (AdAge.com) -- Mobile devices have been a boon for web music service Pandora, but with its big, portable screen, Apple's iPad gives it something the other platforms don't: more real estate for display advertising ...

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CaT's Tips for Evolving Advertising in Digital Age

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advertising, digital

Published June 13, 2010 at 11:00 p.m.

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NEW YORK (AdAge.com) -- The third Creativity and Technology conference last week at Pier 94 in New York served up awe-inspiring examples of data visualization, interactive architecture and augmented reality. But the display of tech wizardry and imagination also highlighted the work that still needs to be done to evolve advertising and marketing for the digital age ...

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Advertising Industry Focusing Efforts on All the Wrong Places

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advertising

Published June 13, 2010 at 11:00 p.m.

The marketing industry should be looking neither toward Cannes nor Johannesburg. It should be looking toward Athens -- and Lisbon, Madrid, Brussels, Copenhagen, Budapest and even London. That is where its immediate and intermediate future is being written ...

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