IBM Enhances Digital Marketing Services With Unica Acquisition

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analytics, digital

Published Aug. 13, 2010 at 11:07 a.m.
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clickz ... Just two months after picking up Web analytics firm Coremetrics, business software and services giant IBM has acquired Unica for $480 million ...

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Article: Focusing on Analytics and Accountability

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analytics, measurement

Published Aug. 9, 2010 at 11:01 p.m.

Closing the gap between measurement and marketing effectiveness ...

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Industry Buzz & News: 6/14/10

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analytics, measurement, news

Published June 14, 2010 at 1:03 p.m.
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Online Ad Market:Pandora debuts its own ad platform for the iPad app.Measurement & Analytics:Audience measurement firms race to the finish line - but not there yet.E-Commerce:Apple rumored ...

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Despite Setbacks, Marketers Look to Make Better Use of Analytics

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analytics

Published June 13, 2010 at 11:01 p.m.

Three-quarters analyze interactions between online channels ...

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Industry Buzz & News: 5/11/10

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advertising, analytics, measurement, news, search

Published May 11, 2010 at 9:45 a.m.
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Measurement & Analytics:Waiting for the new federal government cookie policy.Online Ad Industry:M-Commerce to outpace mobile advertising.Search:Display ads engagement boosts search, says ...

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Nielsen Acquires Video Analytics Firm GlanceGuide

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analytics, measurement

Published May 6, 2010 at 6:52 a.m.
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Nielsen's video audience measurement capabilities grow with acquisition of GlanceGuide ...

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Industry Buzz & News: 5/05/10

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analytics, measurement, media, news

Published May 5, 2010 at 2:49 p.m.
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Measurement & Analytics:Nielsen acquires video analytics firm GlanceGuide.Agencies:Ad agency commission and the rise of the media black market.AudienceScience acquires Hispanic-focused ...

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Digital Marketing Guide: Analytics

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analytics, digital

Published Feb. 22, 2010 at 12:00 a.m.
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Ad Age answers your digital marketing questions about analytics ...

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Introducing the 10 Most Tweeted Brands of the Week Chart

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advertising, analytics, media, social

Published Feb. 12, 2010 at 2:37 a.m.
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No surprise that the Super Bowl tops this, the first-ever weekly Top 10 Most Tweeted Brands list (look for it each Friday from now on), a collaboration between Advertising Age and What The Trend, the social-media trend-analytics service ...

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So Long ClickZ News Blog

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analytics, digital, news

Published Feb. 2, 2010 at 2:44 p.m.
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A quick note, readers, to let you know that this blog will soon be shuttered and its content merged with ClickZ's regular news and features coverage ... The news and commentary you're used to seeing here will soon begin to appear over in ClickZ's regular news section. To subscribe to all our news content, please see our e-mail newsletter and RSS feed subscription pages ... As for the back-story: we created the ClickZ News Blog in 2005 as an experiment in format - a way for our reporters to cover

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