JetBlue's Social Media Strategy Survives Steve Slater

Tagged with:

media, social

Published Aug. 13, 2010 at 3:25 p.m.
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JetBlues social media strategy has been tested this week with the saga of flight attendant Steve Slater ... After questions about the airline's social media silence - and its bypassing of a seemingly ...

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Top Industry News for 8-13-10: Oracle sues Google over Android

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facebook, media, news, social, twitter

Published Aug. 13, 2010 at 10:04 a.m.
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Smartphones:Oracle sues Google over Android OS.Android helps boost global smartphone sales.Social Media:Delta launches ticket window on Facebook.Twitter introduces Tweet ...

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News Consumption 2010: A portrait of "local news enthusiasts"

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media, news, social

Published Aug. 12, 2010 at 12:56 p.m.

This talk highlights how today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information ...

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Article: What Makes Social Media Trustworthy?

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media, social

Published Aug. 11, 2010 at 11:01 p.m.

Venues and relationships affect how social media users perceive advice ...

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Huckabee on Social Media Stump for Deal in Georgia, but Where’s Palin?

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facebook, media, social, twitter

Published Aug. 9, 2010 at 4:09 p.m.
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clickz ... Sarah Palin - star endorser of Karen Handel - hasn’t made a peep about her on her powerful Facebook and Twitter pages recently, though tomorrow is election day ...

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Papa John’s Pizza Contest Pairs Social Media and R&D

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facebook, media, social

Published Aug. 9, 2010 at 11:27 a.m.
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clickz ... Pizza purveyor welcomes customers into R&D and marketing departments via Facebook and YouTube ...

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Pharma on Facebook: FDA Cites Novartis Violations

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facebook, media, social

Published Aug. 6, 2010 at 3:39 p.m.
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clickz ... The citations underscore big challenges pharma must endure when using social media without breaking federal rules ...

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Breaking Media CEO Jonah Bloom Leaves

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digital, media

Published Aug. 5, 2010 at 2:56 p.m.
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clickz ... CEO of the hyper-niche digital publisher, along with former AdAge colleague Matt Creamer, have left Breaking Media ...

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Search Agencies Gain Momentum in Display Ad Market

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buying, media, search

Published Aug. 4, 2010 at 4:05 a.m.
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clickz ... SEMs are buying more display media through data-driven platforms ...

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DM 163: Mish Fletcher on Social Marketing for Agencies

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media, social

Published Aug. 2, 2010 at 10:00 p.m.
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I caught up with Mish at ad:tech SF as part of my "Muckety Muck Insights" series. Mish heads marketing for Ogilvy Worldwide and shares her latest social media campaign that both underscores Ogivly's sales-oriented market differentiation with a program that helps them locate key talent. Tune in to meet an industry leader in the marketing of agency services ...

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