Audience Measurement Still in Flux as Quantcast Data Gets Certified

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media, measurement, metrics

Published June 14, 2010 at 1:06 p.m.
784288-audience-measurement-still-in-flux-as-quantcast-data-gets-certified Only some Quantcast metrics have been accredited, as rivals comScore and Nielsen Online are still undergoing a lengthy audit process with the Media Ratings Council begun years ago.


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