Online Media articles:

DM 064: Sean Cheyney: 21st Century Marketer, Scrabble Aficionado and Multi-Variate Mad Scientist


Tagged with:

digital, media

Published Sept. 16, 2008 at 7:00 a.m.
75191-dm-064--sean-cheyney--21st-century-marketer--scrabble-aficionado-and-multi-variate-mad-scientist

Meet Sean Cheyney, VP Marketing and Business Development for Chicago-based insurance broker, AccuQuote.com. Sean shares the intricacies of his success increasing his website lead conversion 50% by using multi-variate testing with Optimost and how to be fully involved in the life-cycle of a lead. Get Sean's advice for advanced cold calling techniques and his "networking guru" recommendations for working a conference. Sean shares a story from his favorite book, The Ultimate Gift and

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DM 063: Stephan Spencer on Top SEO Blog Mistakes, Social Media Power User Hacks and Sticky Posts


Tagged with:

linkedin, media, search, seo, social

Published Sept. 9, 2008 at 9:00 a.m.
75144-dm-063--stephan-spencer-on-top-seo-blog-mistakes--social-media-power-user-hacks-and-sticky-posts

Stephan, founder of Netconcepts, an SEO agency in Wisconsin joins Susan live in the studio to help listeners increase their blog visibility. Stephan is a master SEO expert and he shares the top mistakes we make on our blogs that prevent us from having the best organic search rankings possible. He breaks the issues into three categories: inbound links, internal links and content. Hear what you can do easily to get more blog traffic including creating good Link Bait as a strategy for

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DM 062: Paul Woolmington, Naked Communications on Brilliant Misfits, Integrated Marketing Communications, Mountain Gorillas and Titanium Lions


Tagged with:

advertising, buying, digital, media, planning

Published Sept. 3, 2008 at 3:00 p.m.
75178-dm-062--paul-woolmington--naked-communications-on-brilliant-misfits--integrated-marketing-communications--mountain-gorillas-and-titanium-lions

Meet Paul, an advertising agency veteran now at hot NY firm, Naked Communications, who preaches the benefits of transmedia communications planning. Along with his tag team of "brilliant misfits" at Naked, he works with traditional and digital agencies to integrate business, marketing and communications planning to generate amazing work for Coca Cola, Nokia, Sony, Nike, J&K, Google the Gap and more. From his roots as worldwide media director of Ammerati, Puris Lintas to worldwide chief

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DM 061: Pete Blackshaw on Expression Platforms, Digital Detox and the Love Spot


Tagged with:

digital

Published Aug. 26, 2008 at 3:00 p.m.
75286-dm-061--pete-blackshaw-on-expression-platforms--digital-detox-and-the-love-spot

Pete Blackshaw has a new book out, numerous blogs and he's tracking the online reputations and conversations of some of the world's biggest brands. Listen as Pete lays out the "3 Truths" for flourishing in marketing today. Customers want the emotional gratification of being heard, and it's our job to support that need ... Pete gives us ways we can both listen and respond to our customers as consumer and b2b companies.Once you hear Pete talk you'll be hooked. He's elegantly articulate. His

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DM 060: Mary Brown, JWT BOOM on Boomer Archetypes, Seasoned Sexuality and the "Club Sandwich Generation"


Tagged with:

search, social

Published Aug. 21, 2008 at 12:48 a.m.
75261-dm-060--mary-brown--jwt-boom-on-boomer-archetypes--seasoned-sexuality-and-the--club-sandwich-generation

Meet Mary Brown, Partner, Strategy and Insight at JWT BOOM, and expert in the Baby Boomer generation. Mary has co-authored (with Carol Orsborn) the definitive book on Boomers called "BOOM: Marketing to the Ultimate Power Consumer - The Baby Boomer Woman." On this episode, she closes the gap on what we collectively know about Boomers with the latest research and insight into this all-powerful demographic.LiveWire: The Summit is an annual Boomer marketing conference that JWT BOOM (a subsidiary of

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DM 059: Alex Bogusky of Crispin, Porter + Bogusky on Culture Jamming, Hermie the Pygmy Elephant and Telling the Subservient Chicken to Go "Pluck" Himself


Tagged with:

advertising, media, social, youtube

Published Aug. 13, 2008 at 8:51 a.m.
75205-dm-059--alex-bogusky-of-crispin--porter---bogusky-on-culture-jamming--hermie-the-pygmy-elephant-and-telling-the-subservient-chicken-to-go--pluck--himself

Meet Alex Bogusky, darling of the advertising world. He's loved not just because he's cuter than Jackson Browne. Or because he's cooler than Laird Hamilton. But because his campaigns have simultaneously delighted us while screwing with our minds. From The BK Subservient Chicken to Mini "Transformers" to Virgin Atlantic's Jetrosexuals campaign, Alex and his more than 900 employees have consistently captivated us and raised the bar by artfully combining publicity with branding. Hear Alex deny

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DM 058: Peter Shankman, "Hottest Male Blogger," on How To Help A Reporter, Outrageous PR Stunts and Adrenaline Addiction


Tagged with:

creative, facebook, media, planning, social

Published Aug. 5, 2008 at 7:00 a.m.
75206-dm-058--peter-shankman---hottest-male-blogger---on-how-to-help-a-reporter--outrageous-pr-stunts-and-adrenaline-addiction

Peter Shankman turned a Facebook group into the hottest PR service ever - HelpAReporter.com. This service connects reporters to sources via social media, easing the friction between the PR and journo world. It's free. And you should subscribe. Who doesn't want free press coverage opportunities in your email inbox every day?Hear Peter's story about how he "invented" his Profnet killer. And hear how he channels his ADHD into creativity on behalf of his clients at GeekFactory, his NY PR

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DM 056: Rohit Bhargava, Author of "Personality Not Included" and 360 Degree Digital Influencer at Ogilvy PR


Tagged with:

digital, media, social

Published July 21, 2008 at 11:00 p.m.
75202-dm-056--rohit-bhargava--author-of--personality-not-included--and-360-degree-digital-influencer-at-ogilvy-pr

Are you faceless? Take a quiz from Rohit's new book, "Personality Not Included." You can rate the personality of your brand, determine areas of weakness and get techniques to shore it up.According to Rohit, authenticity is only part of the story -- it's personality that is the macrotrend. Does your brand have a "backstory?" Are you leveraging your "accidental spokesperson?" Learn techniques on this episode to bring your company's personality to life, including "Useful," "Sensory,"

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DM 055: John Battelle on Google's Mathmatical Equation, Acting Like a Media Company, Video Search and Having Lots of Dry Powder Part 2 of 2


Tagged with:

advertising, digital, media, search

Published July 18, 2008 at 12:00 a.m.
75147-dm-055--john-battelle-on-google-s-mathmatical-equation--acting-like-a-media-company--video-search-and-having-lots-of-dry-powder-part-2-of-2

John Battelle, considered an essential figure of the digital world, is the Founder, Chairman and CEO of Federated Media Publishing. Hear John talk about being an entrepreneur, journalist, blogger, author and scaler of mountains. Susan puts John in the "guest chair" for this two part series. Make sure you hear part one, which is just as informed, thoughtful and entertaining. John answers DishyMix listener questions from Steve Bustin, Advertising Revenue Consultant; Shea Park of

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DM 054: John Battelle on The Conversation Economy, Hairy World Issues and High School Musicals Part 1 of 2.


Tagged with:

digital, linkedin, search, social

Published July 15, 2008 at 1:00 a.m.
75255-dm-054--john-battelle-on-the-conversation-economy--hairy-world-issues-and-high-school-musicals-part-1-of-2

John Battelle, considered an essential figure of the digital world, is an entrepreneur, journalist, blogger, author and truly masterful interviewer. Susan puts John in the "guest chair" for this two part series. John goes into detail about how the web has "infected the world," he shares his tips for being a master emcee, he explains what the Conversational Analysis Toolbox can do for marketers, and gives us a sneak preview into his ideas for the sequel to his highly-acclaimed first

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