Broadcast Media articles:

News Consumption 2010: Portable, Participatory and Personal


Tagged with:

media, news, social

Published June 15, 2010 at 1:39 p.m.

This talk highlights how today’s changing information ecology, specifically the increasing use of social media and mobile technologies, has altered the way consumers access and interact with news and information ...

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Omnicom Opts Against Building In-House DSP


Tagged with:

buying

Published June 14, 2010 at 3:47 p.m.
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While WPP develops audience-buying tools, Omnicom CFO says the marketing services firm will work with third-party vendors instead ...

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Facebook and Google Submit Comments on Privacy Bill


Tagged with:

advertising, facebook

Published June 14, 2010 at 1:59 p.m.
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Comments the companies were willing to reveal to ClickZ suggest both believe the draft bill needs work. Consumer groups and the Interactive Advertising Bureau are also critical ...

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Apple to Allow Third-Party Mobile Ads, Just not Those from Google


Tagged with:

advertising

Published June 14, 2010 at 1:58 p.m.
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Apple will exclude Google from advertising in apps on its devices, but allow third parties ...

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IAB Aims to Create Standards for Advertising on Tablets


Tagged with:

advertising

Published June 14, 2010 at 1:56 p.m.
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Task force will recommend specs and best practices for advertising on devices such as iPad ...

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Jersey Arts Marketers Media Roundtable


Tagged with:

media, news

Published June 14, 2010 at 1:39 p.m.

Kristen Purcell presents Pew Internet's latest findings about the participatory news consumer to media professionals representing nonprofit arts organizations from across the state of New Jersey ...

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ClickZ Hires Asia Bureau Editor


Tagged with:

magazine, media's

Published June 14, 2010 at 1:07 p.m.
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Adaline Lau, former senior reporting at Marketing Magazine, will oversee ClickZ's editorial operations in Incisive Media's Hong Kong office ...

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Audience Measurement Still in Flux as Quantcast Data Gets Certified


Tagged with:

measurement, media, metrics

Published June 14, 2010 at 1:06 p.m.
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Only some Quantcast metrics have been accredited, as rivals comScore and Nielsen Online are still undergoing a lengthy audit process with the Media Ratings Council begun years ago ...

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Industry Buzz & News: 6/14/10


Tagged with:

analytics, measurement, news

Published June 14, 2010 at 1:03 p.m.
784309-industry-buzz--amp--news--6-14-10

Online Ad Market:Pandora debuts its own ad platform for the iPad app.Measurement & Analytics:Audience measurement firms race to the finish line - but not there yet.E-Commerce:Apple rumored ...

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Budweiser's Global World Cup Campaign Rooted in Social Media


Tagged with:

media, social

Published June 14, 2010 at 12:58 p.m.
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A World Cup inspired online reality show will be supported by one of the brands "most comprehensive" global ad buys including a takeover of the ESPN homepage tomorrow ...

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