Broadcast Media articles:

DM 038: Seth Godin, Leader of the New Marketing Movement on Authenticity, Google Dicing and Orange Rubber Squids


Tagged with:

advertising, social

Published March 18, 2008 at 9:00 p.m.
75236-dm-038--seth-godin--leader-of-the-new-marketing-movement-on-authenticity--google-dicing-and-orange-rubber-squids

Business Week calls him "the ultimate entrepreneur for the Information Age." Meet Seth Godin, author of 10 seminal books on marketing including his latest, "Meatball Sundae: Is Your Marketing Out of Sync?" Best known for his NY Times and WSJ bestseller "Purple Cow" and for coining the phrases ideavirus and permission marketing, Seth shares with Susan the 14 trends no marketer can afford to ignore including authenticity, atomizing the world, the impact of infinite channels, the end of the

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DM 037: Eric Maisel on Creativity, Life Purpose, Blog Tours and Sleep Thinking


Tagged with:

creative, media

Published March 14, 2008 at 9:00 a.m.
75199-dm-037--eric-maisel-on-creativity--life-purpose--blog-tours-and-sleep-thinking

Meet Eric Maisel, Author, Podcaster, Creativity Coach & Meaning Expert. Susan and Eric talk about "being creative" and working with "creatives" in the Internet, media and agency world. As the author of "Fearless Creating," "Creativity for Life," "Sleep Thinking," and "Coaching the Artist Within," Eric intimately knows the intricacies of the personality of the "creative type." In this show, you learn about what makes someone "creative." And why it's important to have meaning in the work

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DM 036: Patricia Martin, Author, RenGen and President, LitLamp Communications Group


Tagged with:

creative, media

Published March 6, 2008 at 1:18 a.m.
75189-dm-036--patricia-martin--author--rengen-and-president--litlamp-communications-group

"Now more than ever, selling everything will require that the product or service deliver incredible value. It should be truly useful, beautifully designed, well-constructed, emotionally relevant and convey a sense of altruism. Tall order, I know." -- Patricia Martin, Author "RenGen""Meet Patricia Martin, founder and President of LitLamp Communications, a consultancy focused on supporting brands in sponsorship of the arts and philanthropic programs. Patricia has just completed her second book,

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DM 035: Amy Powell, SVP Interactive Marketing - Paramount: Secret Crushes, Iron Chef & Movie Marketing


Tagged with:

digital, planning, television

Published Feb. 26, 2008 at 9:00 p.m.
75277-dm-035--amy-powell--svp-interactive-marketing---paramount--secret-crushes--iron-chef--amp--movie-marketing

Amy Powell creates all world-wide digital marketing for Paramount Studios. Interfacing with film makers and studio executives on top grossers like Mission Impossible and War of the Worlds and cutting-edge technology offerings like Beowulf, she plans her multi-platform engagement strategy for a movie, sometimes years in advance.Amy shares a bit of her movie budget planning, her career background and describes her internal team as well as her open door policy for anyone with talent and an

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DM 034: Wenda Harris Millard, Martha Stewart Living on Intelligent Marketing, The Go-Go Days and Food Trends


Tagged with:

advertising

Published Feb. 19, 2008 at 8:00 p.m.
75238-dm-034--wenda-harris-millard--martha-stewart-living-on-intelligent-marketing--the-go-go-days-and-food-trends

Industry personality Wenda Harris Millard sits down with Susan to talk about her new role at MSLO, why she left Yahoo! and the heady days of launching an industry at DoubleClick. Wenda lays out sage career advice for those who really want to get ahead and talks about what she learned from her mentors in business. She tells us what one thing she'd change about the business world; defines her motto "Speed Kills;"  and explains why her MBA is not as important as her gut.Wenda reviews the

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DM 033: Adam Gerber, CMO Quantcast on The Soul of the Viewer and the Enablement Side


Tagged with:

advertising, buying, digital, measurement, media, metrics, planning

Published Feb. 13, 2008 at 10:30 p.m.
75200-dm-033--adam-gerber--cmo-quantcast-on-the-soul-of-the-viewer-and-the-enablement-side

Meet Adam Gerber, now helping Quantcast, an upstart online audience measurement company get a seat at the table beside Nielsen, comScore, Alexa, Compete, Omniture and on.  Learn about "hybrid ratings" and why they make sense in understanding the soul of the consumer. Adam takes questions about metrics and the state of online video from listeners including John Durham of CatalystSF, Rex Briggs of Marketing Evolution, Larry Everling, Mark Silva of RealBranding and Jed Savage of

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DM 032: WOZ Steve Wozniak, Apple Computer on Inventing as Art, Philanthropy and the Spirit of Creativity Part 2 of 2


Tagged with:

magazine

Published Feb. 4, 2008 at 9:01 p.m.
75299-dm-032--woz-steve-wozniak--apple-computer-on-inventing-as-art--philanthropy-and-the-spirit-of-creativity-part-2-of-2

This is part two of a two part interview of Steve Wozniak, who personally invented the Apple I and II and launched Apple Computer with Steve Jobs in 1976. Thirty years later he released his autobiography, "iWoz: How I Invented the Personal Computer, co-Founded Apple and Had Fun Doing It." Hear Susan get beyond the book and deeper than Google deets to explore one of the most generous and down-to-earth icons of Silicon Valley.  Hear how technology shaped his world view; why he

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DM 031: WOZ Steve Wozniak, Apple Computer on Inventing as Art, Philanthropy and the Spirit of Creativity Part 1 of 2


Tagged with:

magazine

Published Jan. 29, 2008 at 9:00 p.m.
75300-dm-031--woz-steve-wozniak--apple-computer-on-inventing-as-art--philanthropy-and-the-spirit-of-creativity-part-1-of-2

This is the first part of a two part interview on Steve Wozniak, the Woz, who personally invented the Apple I and II and launched Apple Computer with Steve Jobs in 1976. Thirty years later he released his autobiography, "iWoz: How I Invented the Personal Computer, co-Founded Apple and Had Fun Doing It." Hear Susan get beyond the book and deeper than Google deets to explore one of the most generous and down-to-earth icons of Silicon Valley.  Hear how technology shaped his world view; why

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DM 030: Doron Wesly, Millward Brown's "Stats Man" Dishes the Gossip With Suz on "Chardonnay Tawk"


Tagged with:

advertising, digital, facebook, media

Published Jan. 25, 2008 at 5:46 a.m.
75190-dm-030--doron-wesly--millward-brown-s--stats-man--dishes-the-gossip-with-suz-on--chardonnay-tawk

Meet Doron, Vice President of Millward Brown's media practice who has helped put the digital media industry on the map by showing the quantitative value of online advertising through his research at both the IAB and MB.  He shares his childhood stories of Haifa and Maastrict, talks about the current state of digital media research and then Susan and Doron pop a bottle of Chardonnay and get down to the gossip. Ching! Ching!"Chardonnay Talk," much like "Cawfee Tawk," is a wanton Friday

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DM 029: Dov Seidman of LRN and Author of "How: Why HOW We Do Anything Means Everything... in Business (and in Life)


Tagged with:

digital, media

Published Jan. 21, 2008 at 9:30 p.m.
75209-dm-029--dov-seidman-of-lrn-and-author-of--how--why-how-we-do-anything-means-everything----in-business--and-in-life

Meet Dov, founder and CEO of LRN, a company dedicated to creating ethical, sustainable and profitable business cultures. Have you ever been put to the test ethically in a business deal? Have you worked at an unscrupulous company? Is your boss completely lacking in moral principals? Dov argues that out-behaving your competitors is more important than out-performing them, especially in today's viral/WOM/transparent web-connected world.  Enter one bitchy blogger and your world comes apart,

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