Broadcast Media articles:

DM 040: Julie Roehm, Firebrand, Press Icon, F500 Marketer and Change Agent on The Importance of Culture


Tagged with:

media, ooh

Published March 31, 2008 at 10:30 p.m.
75208-dm-040--julie-roehm--firebrand--press-icon--f500-marketer-and-change-agent-on-the-importance-of-culture

Dance The Night Away ... Have you seen her? So fine and pretty Fooled me with her style and ease And I feel her from across the room Yes, it's love in the third degree Ooh, baby baby Won't-cha turn your head my way? Ooh, baby baby Ah come on! Take a chance You're old enough to Dance (Dance) the night away Whoa-oh (Ah) Come on g-girl, dance the night away ---- Van Halen What in the world is Julie Roehm? The Mad Ave Scandal with Wal-Mart is reconciled and she's cranking out

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DM 039: Rafe Needleman, Editor-at-Large of C|Net's Webware Site on "Rafe's Fav's," Being Happy and Brilliant Web Aps.


Tagged with:

media, search

Published March 26, 2008 at 9:00 a.m.
75198-dm-039--rafe-needleman--editor-at-large-of-c-net-s-webware-site-on--rafe-s-fav-s---being-happy-and-brilliant-web-aps

Rafe Needleman, chief blogger, tech dweeb, new daddy, and ardent Twitterer has the best job in tech editorial. For a living, he gets to play with all the latest mash-ups and web applications and levy his opinion. Reviews editor turned web aps expert, Rafe and team have turned Webware into a black hole of fun. It sucks you in. The variety of applications is amazing. Entertainment, mapping, networking, media, search and tons of other categories have reviews of all the latest web

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DM 038: Seth Godin, Leader of the New Marketing Movement on Authenticity, Google Dicing and Orange Rubber Squids


Tagged with:

advertising, social

Published March 18, 2008 at 9:00 p.m.
75236-dm-038--seth-godin--leader-of-the-new-marketing-movement-on-authenticity--google-dicing-and-orange-rubber-squids

Business Week calls him "the ultimate entrepreneur for the Information Age." Meet Seth Godin, author of 10 seminal books on marketing including his latest, "Meatball Sundae: Is Your Marketing Out of Sync?" Best known for his NY Times and WSJ bestseller "Purple Cow" and for coining the phrases ideavirus and permission marketing, Seth shares with Susan the 14 trends no marketer can afford to ignore including authenticity, atomizing the world, the impact of infinite channels, the end of the

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DM 037: Eric Maisel on Creativity, Life Purpose, Blog Tours and Sleep Thinking


Tagged with:

creative, media

Published March 14, 2008 at 9:00 a.m.
75199-dm-037--eric-maisel-on-creativity--life-purpose--blog-tours-and-sleep-thinking

Meet Eric Maisel, Author, Podcaster, Creativity Coach & Meaning Expert. Susan and Eric talk about "being creative" and working with "creatives" in the Internet, media and agency world. As the author of "Fearless Creating," "Creativity for Life," "Sleep Thinking," and "Coaching the Artist Within," Eric intimately knows the intricacies of the personality of the "creative type." In this show, you learn about what makes someone "creative." And why it's important to have meaning in the work

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DM 036: Patricia Martin, Author, RenGen and President, LitLamp Communications Group


Tagged with:

creative, media

Published March 6, 2008 at 1:18 a.m.
75189-dm-036--patricia-martin--author--rengen-and-president--litlamp-communications-group

"Now more than ever, selling everything will require that the product or service deliver incredible value. It should be truly useful, beautifully designed, well-constructed, emotionally relevant and convey a sense of altruism. Tall order, I know." -- Patricia Martin, Author "RenGen""Meet Patricia Martin, founder and President of LitLamp Communications, a consultancy focused on supporting brands in sponsorship of the arts and philanthropic programs. Patricia has just completed her second book,

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DM 035: Amy Powell, SVP Interactive Marketing - Paramount: Secret Crushes, Iron Chef & Movie Marketing


Tagged with:

digital, planning, television

Published Feb. 26, 2008 at 9:00 p.m.
75277-dm-035--amy-powell--svp-interactive-marketing---paramount--secret-crushes--iron-chef--amp--movie-marketing

Amy Powell creates all world-wide digital marketing for Paramount Studios. Interfacing with film makers and studio executives on top grossers like Mission Impossible and War of the Worlds and cutting-edge technology offerings like Beowulf, she plans her multi-platform engagement strategy for a movie, sometimes years in advance.Amy shares a bit of her movie budget planning, her career background and describes her internal team as well as her open door policy for anyone with talent and an

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DM 034: Wenda Harris Millard, Martha Stewart Living on Intelligent Marketing, The Go-Go Days and Food Trends


Tagged with:

advertising

Published Feb. 19, 2008 at 8:00 p.m.
75238-dm-034--wenda-harris-millard--martha-stewart-living-on-intelligent-marketing--the-go-go-days-and-food-trends

Industry personality Wenda Harris Millard sits down with Susan to talk about her new role at MSLO, why she left Yahoo! and the heady days of launching an industry at DoubleClick. Wenda lays out sage career advice for those who really want to get ahead and talks about what she learned from her mentors in business. She tells us what one thing she'd change about the business world; defines her motto "Speed Kills;"  and explains why her MBA is not as important as her gut.Wenda reviews the

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DM 033: Adam Gerber, CMO Quantcast on The Soul of the Viewer and the Enablement Side


Tagged with:

advertising, buying, digital, measurement, media, metrics, planning

Published Feb. 13, 2008 at 10:30 p.m.
75200-dm-033--adam-gerber--cmo-quantcast-on-the-soul-of-the-viewer-and-the-enablement-side

Meet Adam Gerber, now helping Quantcast, an upstart online audience measurement company get a seat at the table beside Nielsen, comScore, Alexa, Compete, Omniture and on.  Learn about "hybrid ratings" and why they make sense in understanding the soul of the consumer. Adam takes questions about metrics and the state of online video from listeners including John Durham of CatalystSF, Rex Briggs of Marketing Evolution, Larry Everling, Mark Silva of RealBranding and Jed Savage of

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DM 032: WOZ Steve Wozniak, Apple Computer on Inventing as Art, Philanthropy and the Spirit of Creativity Part 2 of 2


Tagged with:

magazine

Published Feb. 4, 2008 at 9:01 p.m.
75299-dm-032--woz-steve-wozniak--apple-computer-on-inventing-as-art--philanthropy-and-the-spirit-of-creativity-part-2-of-2

This is part two of a two part interview of Steve Wozniak, who personally invented the Apple I and II and launched Apple Computer with Steve Jobs in 1976. Thirty years later he released his autobiography, "iWoz: How I Invented the Personal Computer, co-Founded Apple and Had Fun Doing It." Hear Susan get beyond the book and deeper than Google deets to explore one of the most generous and down-to-earth icons of Silicon Valley.  Hear how technology shaped his world view; why he

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DM 031: WOZ Steve Wozniak, Apple Computer on Inventing as Art, Philanthropy and the Spirit of Creativity Part 1 of 2


Tagged with:

magazine

Published Jan. 29, 2008 at 9:00 p.m.
75300-dm-031--woz-steve-wozniak--apple-computer-on-inventing-as-art--philanthropy-and-the-spirit-of-creativity-part-1-of-2

This is the first part of a two part interview on Steve Wozniak, the Woz, who personally invented the Apple I and II and launched Apple Computer with Steve Jobs in 1976. Thirty years later he released his autobiography, "iWoz: How I Invented the Personal Computer, co-Founded Apple and Had Fun Doing It." Hear Susan get beyond the book and deeper than Google deets to explore one of the most generous and down-to-earth icons of Silicon Valley.  Hear how technology shaped his world view; why

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